Saturday, April 20, 2013

Selling a Home in Myrtle Beach

Tips on How to Get a Good Price When You Sell Your Home

Now that the real estate market in Myrtle Beach is improving, a lot of property owners are wondering if this is the time to sell a home and get a good price. The truth of the matter is that getting a good price has more to do with the marketing of the home than it does the market itself.

Of course, a busted real estate market doesn't help yet a good real estate agent can always out perform the market if they have the right strategy. Here are a few Simple steps for getting your home sold for Top Dollar in Myrtle Beach:

1. Choose a qualified Myrtle Beach Realtor. Think about this, you have a choice to hire an agent that is a beginner or part timer just as easy as you can choose an agent that has a proven track record and lots of success. No matter your choice, the commission is likely going to be the same. Why pay more for less service when you can pay the same and get more service?

2. Choose the right price. The market dictates the selling price for your property yet you have to determine the market trends to see if you can price it a bit higher knowing the market will catch up with your price over a short period of time. I am not convincing you to over-price your property, yet we see a lot of agents telling owners a price that will sell it in two days - when they could have gotten $5000 more if they would have waited one month.

3. Ask questions. Ask agents what they do to sell homes. I know this seems obvious yet agents never get this question. Owners always ask what price but fail to ask about the agents. This is setting yourself up for failure because some agents will tell you any price to get your listing. You do not want that. 

4. Request a list of marketing strategies your agent will implement. If your agent is only going to put in the MLS and wait then you are wasting your time. Get a list of 3 things your agent will do to market your property within the first 30 days.

Selling a home in Myrtle Beach for a good price is not the challenge. Finding an agent willing to market your property aggressively so you can get top dollar is the challenge.

At Century 21 The Harrelson Group, we are committed to getting you a good price for your property. We are not in the business of giving away your home.

Let us know how we can serve you better.
Greg Harrelson+

Monday, April 15, 2013

The Truth about Infusionsoft for Real Estate Agents

                     The Best Tool for Managing Leads - Infusionsoft

In the real estate industry today, there are so many companies creating the "next BIG thing" - and promising  that it will change our business forever. Of course, each of these new ideas come with a heavy upfront cost and ongoing monthly charges. The most common outcome is that the agent takes on this new system to later find out that it does not produce the results they were promised.

Automating to increase the number of leads you are getting is becoming a huge topic. I predict that agents will spend more money this year than ever before on drip systems, campaign software and websites that are optimized to capture internet leads. I will breakdown how true automation for lead generation works...

How does Infusionsoft work?

1) Assuming you already have a website, you simply take the lead that you captured and enter it into an Infusionsoft account.

2) Once in Infusionsoft, you activate a drip campign specific to the type of lead that you just uploaded into the system. Infusionsoft will allow you to create as many different campaigns as you need. I suggest you do this for every lead type you can think of.

3) Now that your campaigns are working, Infusionsoft will allow you to monitor the clicking activity of those in your database.

4) When you see one of your leads clicking on a lot of your content, you then have Infusionsoft trigger an alert that reminds you to call this lead.

Imagine having 1000 people in this system. It may seem far-fetched today, yet building a database can happen sooner than you think. Take all of your old buyer leads and place them in the system. Add your COI and past customers as well as every attorney or mortgage person you have ever worked with. Next thing you know, you have 1000 potential leads in your system.

Okay, I admit, there are a few additional steps necessary to execute on this plan.  I am trying to give you a very brief idea of how this works. Go to Infusionsoft for real estate agents to read more about it and learn how to use it.

Warning! There is a big difference in an autoresponder and an automated lead generating tool. I will explain more on that topic in an upcoming blog which will be posted on

Posted for Greg Harrelson